Blogging: The New Frontier for your AUP

Blogging: The New Frontier for your AUP

Word Count:
815

Summary:
Blogging is a new frontier for the corporate world and requires security, awareness and education considerations in a corporations acceptable use policy.

Keywords:
internet filters,internet filtering,internet monitoring

Article Body:
Building an acceptable use policy for blogging can be one of the tougher jobs for a company's human resources and internal security divisions to develop. Blogging is a rapidly growing mode of communication that provides readers with material on everything from the day-to-day comments of authors, movie stars, characters on soap operas to hard-hitting news articles and columns. The growth of blogging has given rise to a multitude of programs and tools designed to help everyone from the personal blogger to corporate users.

But how does blogging affect an organization's Acceptable Usage Policy (AUP)? In order to address blogging accurately in an AUP, you must first define what constitutes a blog.  The word "blog" is actually a shortened version of "web log" and is similar to a message board in that one can post thoughts and opinions to be read by others.  A blog can be viewed by the public or accessible only via password depending on how the owners have set it up.  Blogs can provide in-depth information about specific topics or they can be a place for writers to vent their feelings, but their ultimate goal is to bring readers together and then encourage interaction among them.

Blogging can be a harmless and interesting way to communicate with like-minded others but, like any unmanaged activity, the opportunity for abuse is always there. If an organization's AUP addresses their Instant Messaging, Peer-to-Peer, email and other Web-based communications, they need to consider blogging as an important technology to include. Organizations should decide of they want their employees to be able to read blogs or post to them as part of an overall communications policy.

What are the ramifications of no AUP where blogs are concerned? The rapid growth rate of blogs in the country means that entire services like MyFamily.com and MyPlace.com are hosting communities of bloggers. A criminal utilized personal data posted in some blogs to stalk and attack young high-school girls. 

Employees that post their identities and information to a response on a blog can influence decisions. For example, if an employee of a major computer corporation responded to a technical blog with advice about avoiding a new product line because of a lot of known 'bugs' the company is leaving itself open to legal exposure. Corporations require employees to sign non-disclosure agreements for a reason, the threat of exposure where company confidential information and intellectual property is concerned could have devastating financial consequences.

This is only one example, there are many others.  If a person severely disagrees with the content of a blog and starts what is known as a 'flame' war with the blogger through the comments section, the corporation may be held liable for the harassment if the employee is posting the responses through the corporation's computers. What happens on company computers, whether permissible or not, is the responsibility of the company. They are considered legally culpable.

There are legal and financial reasons to be very clear in the AUP with regards to blogging. Some corporations, although only a small percentage, employ software that screens where and how an employee can browse the web. If there are filters preventing an employee from viewing a pornographic website, then there can be filters that prevent the viewing of political or day trading blogs. Blogs that focus on financial and business issues are growing more popular every day. These blogs may be a source of entertainment and information, but it is up to the corporation to decide the level of involvement that an employee may have.

It's worth mentioning that anonymous guests can read most blogs, although they may not be able to post comments or responses. Blogs can be enormous resources for students, educators and other individuals for discussion, debate and the sharing of experiences. However, they need to be controlled and monitored.  Blogs are an excellent marketing tool, hooking visitors into the site by providing them with financial advice or credit building tips, for example. The marketing a blog can provide can translate into tens of thousands of hits a day for a site. It's also important for some companies to get their message out there; blogs can put a human face on a company that seems only to be a corporate entity. That human face can improve customer relations, invite consumer contact and increase company visibility.  However, employees should be educated about the type of information they are allowed to post if they are allowed to respond.

Companies that maintain their own blogs should be particularly attuned to the commentary they generate. Blogging is a new frontier for the corporate world, but as with many prior innovations, they are quickly taking advantage of it.  Security, awareness and education will help corporations, employees and even their families from suffering negative experiences while blogging, reading blogs or responding to a blog on the Internet.

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Control The Success Of Your Internet Business With One Simple Step

Control The Success Of Your Internet Business With One Simple Step

Word Count:
1253

Summary:
Motivational speaker Anthony Robbins once said, "If you want to be successful, find someone who achieved the results you want and copy what they do, and you'll achieve the same results."

It's an idea I became familiar with many years ago…

When I was first getting started online, I made a lot of mistakes. Not because I wasn't trying to model successful businesses, but because there simply weren't businesses online to model. (In 1996, I was among the first handful of peop...

Keywords:
home business, online business work at home start your own home business accelerated internet wealth

Article Body:
Motivational speaker Anthony Robbins once said, "If you want to be successful, find someone who achieved the results you want and copy what they do, and you'll achieve the same results."

It's an idea I became familiar with many years ago…

When I was first getting started online, I made a lot of mistakes. Not because I wasn't trying to model successful businesses, but because there simply weren't businesses online to model. (In 1996, I was among the first handful of people to actually start selling products over the Internet.)

So I gathered as much information as I could from successful offline marketing experts like Jay Abraham; however, the challenge was adjusting their techniques to work in the online world. I'm sure it will come as no surprise to you that many of the techniques used to market and sell in the "real world" either…

a) Didn't work at all on the Internet.
Or
b) Needed to be seriously adjusted, tested, tweaked, and adjusted some more to really get results online.

The point that I'm trying to make here is that it literally took me years of testing and hundreds of thousands of dollars to discover the same techniques that you'll now see commonly used online today.
Fortunately, there is no reason for things to be nearly this difficult for you. Today, modeling the Internet "successes" is relatively easy. (Though, be careful that you separate the phonies and fakes from the "true experts" -- look for those who honestly practice what they preach and who can prove it!)

The biggest investment that you'll need to make is your time…

If you're interested in long-term, life-changing success, then a few extra days of reading and researching shouldn't matter. It's the success of your business that we're talking about here, so don't make the fatal mistake of thinking that you're "wasting time." Remember that what you learn today could be the technique or strategy that saves you not only wasted time and effort, but thousands of dollars in "could have been" profits.

It's an extremely simple concept…

Guarantee Your Success By Modeling The Successful

1) What Should My Web Site Look Like?

Why spend thousands of dollars having a flashy site designed that's loaded with theme music and spinning graphics? Some of the most successful web sites online today have extremely sleek, simple designs.

Of course, before I tell you to model proven successful web sites, I want you to be aware of "the catch"…

When researching web sites to model, the ones you should be paying closest attention to are your competitors' and sites that have a profit model similar to your own (i.e. look for sites that make money in a similar way).

For example, if you sell cotton balls on your web site, you shouldn't be modeling your site design after Amazon.com. First off, they sell books (among other things). You sell cotton balls. They offer a wide variety of titles and choices. You offer one product -- cotton balls. Finally, let's face it -- their advertising budget is out of this world! If you're a small or home-based business, you likely don't have the same kind of luxury to experiment and make expensive mistakes.

So think practical -- be realistic -- and start looking for other sites that are successfully selling their cotton balls online (or one, similar product), and model your site after theirs. Your site doesn't need to be the next Yahoo! or eBay for you to be earning a significant 6 figure income.

2) How Do I Write Sales Copy That Really Sells?

Writing sales copy that really sells takes practice -- and education! I have yet to meet someone who just has a "natural gift" for writing award-winning copy without any education whatsoever.

Sure, some people might get "lucky" and stumble onto bits and pieces of the proven approach -- but I can guarantee you that anyone who hasn't studied the "art & science of sales copy" is missing key elements that could increase their sales by 400% - 1,200%. I'm not kidding here…

So rather than playing a "hit or miss" guessing game with your copy, I highly recommend looking for sales copy that makes YOU want to buy and studying it. After you've read enough quality copy, you'll start to notice a distinct pattern that you can apply to your own writing.

3) How Do I Rank At The Top Of The Search Engines?

If you plan on ranking at the top of the search engines, then I can't stress enough the importance of educating yourself. The search engines are a highly competitive arena where only those who have taken the time to "learn the rules" claim a top 10 spot.

Very rarely these days will you hear of someone "getting lucky" and just magically sliding into a top ranking.

So if you want a top 10 listing under your best keywords and phrases (i.e. you want your site to appear in the top 10 listings when someone searches the key phrase "cotton balls" in MSN, Yahoo!, Google, etc…), then you need to do two things…

a) Examine the web sites that already rank in the top 10 under your best keywords and phrases -- and look for patterns.

b) Use the proven know-how of the search engine experts to learn the ropes. If you want a top ranking, then you'll want the experience and advice of someone who makes it their mission to keep up with the constantly changing rules of each search engine and directory.

In fact, before you spend a lot of time examining the sites of your competition for clues as to why they are listed among the top 10, I recommend seeking out these search engine gurus. With their advice, you'll be better prepared to critically examine your competitors' web sites for clues that explain why they're at the top of the ranks.

4) How Do I Drive Targeted Traffic To My Web Site?

If you want to increase the number of targeted potential customers who are arriving at your web site each day, then a listing in the search engines is a good start, but it's also exactly that -- a start.

Again, take some time to research your competition. How are they attracting their visitors? Do they have a lot of links on other sites? Do they have their own Affiliate Program? Do they participate heavily in newsgroups? Do they have an established viral marketing campaign?

Use the experience of your competition to your advantage by learning their secrets -- and then tweaking and improving on their approach to do them one better!

Work Smarter -- Not Harder -- And See Bigger Rewards And Profits

Even now, I still scour the Web to see how others are creating their own success. I analyze my competition… I read everything that I can get my hands on… and I remain open to new ideas and new approaches.

Today, it's relatively cheap and easy to get a solid education in what Internet marketing techniques work, which to avoid, and how to build guaranteed success the first time around! So why would you waste your valuable (and limited) time and money by stubbornly insisting on making mistakes that you could easily avoid with a little education?

Model the success of others and you'll not only guarantee your success, you'll achieve your goals in less time with less expense than you could on your own.

--

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Reasons WHY John Reese's VRE(Virtual Real Estate) Concept Is The Way To Go In 2006

Reasons WHY John Reese's VRE(Virtual Real Estate) Concept Is The Way To Go In 2006

Word Count:
997

Summary:
This article explains John Reese's VRE(Virtual Real Estate) concept and 6 reasons why you should consider it in 2006.

Keywords:
online business,niche content sites,virtual real estate,online business strategy,

Article Body:
Who would of ever guessed that Virtual Real Estate on the Internet would one day make many netpreneurers thousands, if not, millions of dollars.

I know I sure didn't when I first got started online, but am glad I ran across the concept while searching the web one night.

The facts are true and John Reese who is an Internet pioneer and the author of one of the Internets most powerful home study courses called "Traffic Secrets" is just one of those individuals who is successfully profiting from his Virtual Real Estate empire as we speak.

John Reese has been around since the being when the Internet first became a commercial entity and knows what works and what doesn't online simply because he is known as a Test Freak(I mean that in a good way John).

Now, some of you might be wondering what Virtual Real Estate is so I'll give you a quick definition:

Virtual Real Estate is simply a Information Packed website with hundreds, if not, thousands of webpages full of targeted information.

That's all they are. It doesn't have to get any more complicated then that.

I'll also give you some examples of VRE sites towards the end of this article.

Now that you know what Virtual Real Estate is, what there main purpose is and who is successfully doing it right now, lets dive into the -- "6 Reasons WHY John Reese's VRE (Virtual Real Estate) Concept Is The Way To Go In 2006".

Reason #1. People come online for Information.

One of the main reasons WHY people come online is to search for Information that's either related to a problem they're facing or for some consumer reviews on a particular product or service they're thinking about purchasing.

People rarely come online with the intent to buy something. Most of the time it's for Information.

How do you think the Internet got the nickname - The Information Super-Highway.

Reason #2. VRE sites can target any Niche.

This is the true beauty of VRE sites simply because they can target ANY niche on the planet, it doesn't matter.

They can be about Pets, Sports, Business, Family, Hobbies, and the list goes on and on.

I think you get the picture.

Reason #3. Us other peoples content.

The real cool thing about VRE sites is you don't have to produce ANY of your own content if you don't want to.

There are literally hundreds of places on the web where you can get and use other peoples work to build your VRE empire, and more importantly, they're more then happy to give it to you.

Reason #4. Google will pay you if you want.

Want to make some $CASH$ at the same time?

Good, because Google will happily pay you for adding a little piece of code to your webpages by signing up for their Google Adsense program, and depending on what market your targeting, they could pay you some handsome commissions every month and all that is required to get paid is for someone to click on one of the Googles ads.

And again, all this can be achieved without you writing a single word.

Pretty COOL!!

Reason #5. Add targeted affiliate programs for more $CASH$.

Want to make even more money with your VRE sites?

Depending on what market your targeting like in Reason #4, you can also add others peoples affiliate programs that are targeted towards the content within your VRE site that usually pay between 35% to 75% on every sale made.

If you've been online for any length of time then you know that content is an excellent way to Pre-Sell to your potential customer, so you've already gotten your foot in the door to possibably make a potential sale.

There are many places online that offer affiliate programs. Simply type in - affiliate directories - into any search engine and they will display all the results for you.

Reason #6. Unlimited FREE Traffic to your VRE sites.

The more your VRE site or sites grow, the more FREE targeted traffic you'll get.

Your probably asking, "where the heck does this FREE traffic come from?"

I'll tell you where it comes from. It comes from search engines like Google, MSN, Yahoo!, just to name a few.

Content is "Search Engine Food". And search engines love content, so in order for them to be continually fed the search engines send out a little robots called "Spiders" which crawl the web continuously looking for NEW webpages to index into their database.

So, the more content that is added to your VRE site or sites, the more often these little "Spiders" will stop by to give your VRE site a crawl and index any new content you've added.

Point being, the more optimized webpages your VRE site or sites have that get index, the more FREE search engine traffic you'll receive.

Do you see NOW how Powerful VRE sites are and why you should consider building a network of these that target different niches?

All your doing is giving your potential customer what they want which is Information and at the same time offering them a solution by adding Google Adsense ads and targeted affiliate programs, which is where you get paid for your efforts.

And remember, you don't even have to write a single word if you don't want to, and you still get paid!

John Reese really hit a home run with this concept I have to say which is way he encourages all to start building and growing them in 2006.

Now as I mentioned at the beginning that I would give you some examples of what a VRE site might be so here are a few examples for you to get started with: Article Directories, Review Sites, Directories, Mini Sites and Niche Blogs.

Well, that's it. Now it's up to you to get your creative juices flowing and start building your network of profitable VRE sites.

--

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Building Your Business with an Opt-in List

Building Your Business with an Opt-in List

Word Count:
772

Summary:
Dos and dont's of e-mail marketing. How to build an opt-in list. Benefits of email marketing.

Keywords:
marketing,opt-in lists,email marketing,marketing campaigns,advertising,building opt-in lists,database,email database

Article Body:
Before revealing the secrets of the trades, here are myths and fallacies that need to be cleared before one indulges into building an opt-in list. These marketing misconceptions could pose so much of an obstacle towards your profitting well from your business.

Not a lot of people use email

Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.

Email marketing campaigns can offend a lot of people

The not-so secret way to surmount this dilemma is through permission-based advertising. There's no harm in trying after asking for permission.

It's stupid to send email to all the people

The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.

The Real Deal with Building Opt-in List

After clearing the fog regarding email marketing myths, here's how one can benefit from employing the power of email marketing campaigns - building an opt-in list.

However, building an opt-in list is not a piece of cake particularly for the uninitiated. Here is a roundown of tips on how to succeed in this kind of marketing endeavor.

1. Strategic Collection of Data

Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion.

Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Good Implementation

Old adage says it all - 'action speaks louder than words'. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. It's a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of one's opt-in database.

Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.

The following are the most widely used methods to leverage channels without overspending:

1. Make use of websites.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitor's email address and consent.

2. Make use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to one's site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.

3. Maximize your sales force.

Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Don't make your point of sale pointless.

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences or trade shows can work, too.

Giveaway offers or entries on sweepstakes are great for opt-in to volunteer their contact details.

These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.

With that bunch of information, who can ever go wrong with the feat of building an opt-in list?


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Easy Steps to Separating Your Personal Life from Your Business

Easy Steps to Separating Your Personal Life from Your Business

Word Count:
625

Summary:
One of the hardest parts of running a home business is separating your work from your family and social life. Here are six proven ways to keep your home life running smoothly while keeping your business on track.

Keywords:
home based business work at home, based business work at home, work at home based business

Article Body:
If you work from home, chances are you already know that you're really pulling "double duty". You probably work on your business while doing the laundry, corralling the kids, or fixing dinner... and let's not forget all the phone calls from family and friends expecting you to run errands or just "go out" for an afternoon of fun.

One of the hardest parts of running a home business is separating your work from your family and social life. Here are six proven ways to keep your home life running smoothly while keeping your business on track.

1. First, create a work schedule and stick with it. It may be tempting to answer personal calls during the day or take business calls after-hours, but doing this actually shows that you're expendable – not dependable – and people will take for granted that you'll "always be there" for any little things that come up. Even though family comes first, stay true to your business hours and resist the urge to chat with friends or pick up groceries during working hours.

2. Your friends may consider "working from home" an invitation to chat during the day or just go out for coffee or shopping for an afternoon. Make it clear that your business hours are just that – for business. Leave personal calls for after-hours, and you'll find that your friends will gradually accept your schedule without feeling slighted.

3. Just because you have to set up a work schedule, doesn't mean that you have to keep the same hours as everyone else. One of the benefits of working for yourself is setting your own hours to fit your most productive times. Whether you're an early bird or a night owl, you'll find that you'll get much more done when you're attuned to your body's own natural rhythms. Some people work in the morning, take a break in the afternoon when the kids are home from school, and work again in the evening. Schedule your work time when you feel the most productive and you'll find that things get done easier, faster and better than when you were dragging along during those same rigid work hours that everyone else has.

4. If getting after-hours business calls or work day personal calls is a problem, it helps to have a separate business phone line, or at least an answering machine or voice mail, to take the incoming calls. This also gives your business a more professional appearance to clients than if you and your family make and receive calls from the same phone line.

5. If at all possible, try to separate your "home office" from the rest of your home. If you don't have the luxury of a separate room, a room partition or screen can be just as helpful. This also serves as a visual cue to family that you're working and shouldn't be bothered.

6. Dress and act professionally while working. Some people find it helpful to dress in casual business attire during their working hours. This reinforces that just because you're working from home doesn't make you any less of a professional. Answer the phone with your name, or business name, and keep your children off the phone during business hours. Also, spend money investing in the tools you need to do your job right. A cell phone, fax machine or even a budget computer can help turn your home office into a true workspace.

If you follow all of these tips and stick with them, chances are you'll find a routine that not only makes you feel productive and active in your business, but also projects the message that you mean business – literally!

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Hooking Up On The Internet

Hooking Up On The Internet

Word Count:
893

Summary:
No, I'm not talking about THAT kind of hooking up…this is a business article, for goodness sakes! I'm talking about building mutually beneficial relationships with other online business owners. That's the kind of hooking up that will propel your business to long-term success.

Many people get online and think that the more people they meet online, the bigger customer base they can get. To some degree that is true, but in this marketing mama's humble opinion, it's not where ...

Keywords:

 

Article Body:
No, I'm not talking about THAT kind of hooking up…this is a business article, for goodness sakes! I'm talking about building mutually beneficial relationships with other online business owners. That's the kind of hooking up that will propel your business to long-term success.

Many people get online and think that the more people they meet online, the bigger customer base they can get. To some degree that is true, but in this marketing mama's humble opinion, it's not where you should focus your efforts.

Nearly, four years ago, I started my online business. I was just a mom who desperately didn't want to return to work after maternity leave. I had NO CLUE what I was doing. None at all, but one thing I did do is meet people, but I didn't try to make these people my customers.

What, you may ask? Didn't I want to get any customers?

Sure I did, but I realized something much more valuable. The other online business owners that I met online weren't necessarily my target market and they had something much more valuable to offer me than a few dollars in my pocket from an Internet sale. They had knowledge, experience and ideas…and I had my own to share too. So, this is what I did…

I made friends and now I run a 6-figure per year business.

Yup, good old-fashioned friends with a common interest in online business. I share my experience and knowledge and they shared theirs. We discovered where we could collaborate on projects and build lifetime partnerships together. In other words, I gained a lifetime of value from these friends…not just another "Notification of Payment Received" email from PayPal.

Through these relationships, I have found:

- A number of partners on numerous profitable projects that we continue to produce and promote.
- Marketing advice from:

- A copywriter who has written million-dollar sales copy for numerous clients

- A guy who works from Florida and makes millions yearly from his online business ventures; and a bunch more. These are people that have made VITAL differences to the future of my online business.

- Someone who has orchestrated 6 and 7-figure product launches for his friends and clients.

- And a bunch of others too numerous to mention, but I am so grateful for every day of my life.

- Indispensable and trustworthy assistants that keep me inline when my mind wanders or I just can't get all the little things done in my business.

…and a whole bunch more. It doesn't really matter, what I gained. It's time to ask yourself what you want to gain…and if you're in it for the long haul. If you decide you are indeed in it for the long haul, it's time to start building those relationships.

How to Attract The Right People to Your Network

If you are already networking online, through message boards or other means, you're already on the way. Here's some tips on how to make the right kind of friends through your network.

- Scrutinize your networking list. If you belong to a bunch of email groups and even more message boards, it's time to start cutting out the fat. Your time is valuable, so choose just a few quality groups and boards where people are serious about online business. Forget about the ones where people are out to get rich quick or where you simply post for "Ad Mondays".

- Don't be too eager. Don't start out by telling the world, you want to "partner" on a project or anything like that. Take it slow, get to know people and give your input where you can. I emphasize the "where you can" because if you don't have any experience on a subject, just keep quiet. But don't worry, if you feel you really don't have a lot of experience, you can still be a valuable community member by giving support and encouragement to your fellow online business owners. The experience will come with time.

- Share your experiences. Expanding on the previous point, do share on the subjects in which you have some experience. The more freely you share your information, the more willing people will be to share with you. We all have our own experience and expertise. We can cut our learning curves tremendously by learning from others.

- Make personal connections. If you have something you'd like to discuss privately with a member, contact them. It may be to discuss a particular idea you have for their business or you may want to interview them for your newsletter. When you do make these connections, always keep in mind what value it has for your networking partner. If you have nothing of value to offer them, save your personal contact for later.

- View your competitors as partners. There's nothing worse than the sometimes catty world of online business where people see competitors as the enemy. The Internet marketplace is so vast, there truly is room for everybody. People who reach the same target market are your potential partners for products, free ebooks, co-promotion and more. Don't limit yourself.

Bottom Line is…

Stop thinking about yourself. Think about how you can help other people and it truly comes back to you.

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Can you be an Intrepreneur?

Can you be an Intrepreneur?

Word Count:
564

Summary:
Have you got what it takes to be an Intrepreneur?

Keywords:
Internet, Marketing, Profits, Intrepreneur

Article Body:
intrepreneur  'in-tra-pre-noor', n.     a person who organizes, maintains and takes responsibility for an internet business venture.

Starting any business is a somewhat daunting task, but to start what is now known as a traditional or offline business should only be considered if you have very deep pockets, a lot of patience or a unique and brilliant idea.

I say this because I have been running my own traditional style businesses for the last 17 years and to be perfectly honest, it is not getting any easier. On the contrary, it is actually harder if not impossible to earn a reasonable income now because of  ever increasing overheads and diminshing profit margins due to unprecedented levels of competition both "on" and "offline".  Each year I have seen my expenditure increase as a result of higher rent, rates, water charges, electricity/gas charges, insurances, staff costs, telephones not to mention raw materials. What makes matters worse, if I increase my prices accordingly to compensate, I notice a dramatic drop in sales and so I have become the proverbial hamster in the wheel  running faster and faster but going nowhere.

However, with the advent of the internet and in particular broadband, it is now so much easier to start and run your own business. Furthermore, what is especially interesting is that this can be done with very little overheads, no business premises, no stock and no staff. The business is open for trade 24 hours a day, 7 days a week, 365 days a year. You can actually make money whilst you sleep. Now is that a good business or not.

But wait a minute, any business whether it is traditional or online requires hardwork and effort and if you are not prepared to give them this then I wish you well in whatever you do because it is unlikely you will make money working for yourself.

On the other hand, if like me, you are prepared to give it your all, your total commitment, your undivided attention, you too can become an intrepreneur.

Believe it or believe it not, setting up an internet business venture can be done by following the same blueprint that everyone before you has followed. It is not rocket science and you don't have to re-invent the wheel. All you have to do is be committed, keep at it and do what others have done before you. This is very much the key to be successful online.

What I have found in my years of business is something which I have called the 10% rule and it goes like this.

90% of the world's wealth is owned by 10% of its population.
90% give up easily and only 10% go on to be reasonably successful
of this 10% only 10% go on to become very wealthy

and the reason they did was because they followed the rules and stuck at it.

There is no magical formulae, no "holy grail", just pure determination, commitment and with predetermined goals you and me can become one of the 10 percent.

All the information, tools and resources which you require are readily available to download from the internet itself.

I wish you every success and a prosperous future.

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Secrets to Turn Any Business Into a Successful Web Business - Part 2

Secrets to Turn Any Business Into a Successful Web Business - Part 2

Word Count:
868

Summary:
Lynn VanDyke delivers Part 2 of her 4 part series on generating income through a successful online business.

Keywords:
Online Business, Traffic, Boost, Increase, Income, Work From Home, Internet Business, Infopreneur, Analysis,

Article Body:

There are a few secrets that I'd like to share with you. You may have been privy to a few of them before. Actually you may have heard of all 4, but I can promise that you will finish each article with a fresh perspective. I will show you how 4 simple secrets can create a powerhouse web business. This is the second part of the 4 article series.

Before I divulge the vault of successful web business secrets I must warn you of one thing. All the information in the world will not take the place of determination and persistence. A web business is just like an offline business. It takes hard work and resolve to succeed. However working smart is heads and tails better than plain old working. These 4 secrets will turn any smart working, dedicated average Joe or Jane into a successful web business owner.

Web Success Secret #2) Without Traffic- What's the Point?

Part 1 of this series really got down and dirty about content.  Content's main focus is twofold- make your visitors happy and make search engines happy.  This article is all about making you happy!  Think of this as your starter guide to increasing traffic and building a profitable business.

Traffic can be summed up in 2 words- free and paid.  I consider all PPC (pay-per-click), ezine advertising, offline advertising, and paid directory submissions a form of paying for your traffic.  I also consider any project that takes up your time to be paid advertising.  After all in the business world time is money.  Paid advertising is not bad.  It just means that you are paying to receive traffic.

Free traffic is harder to attract, but it costs you absolutely no money.  Almost all free traffic is the result of surfers finding your site on the search engines.  We talked about using content as your ultimate search engine ranking booster in the last article.

Here are several ways to increase traffic.  Some are paid advertising options and others are totally free.

- Write articles and submit them to several niche websites.  Manually submitting articles to many websites can take a long time.  I use a submission service to do all my hard work.  Contact me for more info.

- Post in forums.  Many forums will not allow you to market your product or services.  That's totally understandable.  What I recommend doing is finding a really great forum that you can participant in.  When people have questions, provide top notch and comprehensive answers.  No selling.  Almost all forums allow you to post your website in your sig file.  Take advantage of that.

- Submit each page of your website to all major search engines.  Also submit each page to all major search engines whenever you make a change on that page.  Be careful with this one.  Each engine has very specific directions and rules about submission rules.  Be sure you do not spam!  Submit pages according to each engine's guidelines.  I also use a submission service that does this for me at no additional cost.

- Create joint ventures with non-competing websites.  Work with a company that compliments your product or service.  Also be sure the joint venture is a win-win-win for you, the other company and your customers.  Joint ventures can be a pain to set up and complete, but well worth it if done correctly.

- Look into ezine advertising, web advertising and/or PPC.  Each method takes an initial investment and some time to learn, but can bring back traffic.  Personally I do not prefer this method to increase traffic because it's "iffy" at best.

- Print your website name on all business correspondences.  This is a simple task, but one that is simple to do.  Add it to your email sig line, forum sig lines, letterhead and business cards.

- Create an atmosphere of amazing customer service.  This always leads to referrals from current clients.  The more referrals the more traffic!

The bottom line is without traffic your site is floating in a sea of doom.  No one is seeing your content or services.  Traffic is the lifeline of any business, and the rule of thumb is more traffic means more income.

This brings me to my last and final point about traffic.  Once you develop a nice flow of visitors you need to know specifics.  Where did those visitors come from?  How did they find you?  What pages are the most popular on your site?  What page did they enter into your site?  What page did they leave your site?  What keywords did they use to find you?  You must know your visitor inside and out!

As I mentioned earlier, it is best to work smarter and not harder.  Traffic analysis and search engine submissions can be very time consuming, but your hosting company should be providing most of these services to you free of charge. There are a small few that do this, but it is well worth the investigation. Contact me for further resources and information. Having a successful web business starts with effective content. Stay tuned for parts 3 and 4!  If you missed Part 1 and would like a complimentary copy please contact me and I will forward it to you immediately.

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How to Write a Amazing Ebook

How to Write a Amazing Ebook

Word Count:
1206

Summary:
The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That's why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

Keywords:
advertising,pay per click advertising,advertising site,free advertising,online advertising,internet advertising,promotional advertising,ppc advertising,web advertising,free internet advertising,web site advertising,free web advertising,website advertising,cost per click advertising,google advertising

Article Body:
The hardest part of writing is the first sentence.
When you look at the whole project, it seems like an
impossible task. That's why you have to break it down
into manageable tasks. Think of climbing a mountain.
You are standing at the foot of it and looking up at
its summit vanishing into the clouds. How can you
possibly scale such an immense and dangerous mountain?

There is only one way to climb a mountain ? step by
step.

Now think of writing your ebook in the same light. You
must create it step by step, and one day, you will
take that last step and find yourself standing on the
summit with your head in the clouds.

The first thing you have to do, as if you actually
were a mountain climber, is to get organized. Instead
of climbing gear, however, you must organize your
thoughts. There are some steps you should take before
you begin. Once you've gone through the following
list, you will be ready to actually begin writing your
ebook.

Beginning Steps to Writing an ebook

First, figure out your ebook's working title. Jot down
a few different titles, and eventually, you'll find
that one that will grow on you. Titles help you to
focus your writing on your topic; they guide you in
anticipating and answering your reader's queries. Many
non-fiction books also have subtitles. Aim for clarity
in your titles, but cleverness always helps to sell
books ? as long as it's not too cute. For example,
Remedies for Insomnia: twenty different ways to count
sheep. Or: Get off that couch: fifteen exercise plans
to whip you into shape.

Next, write out a thesis statement. Your thesis is a
sentence or two stating exactly what problem you are
addressing and how your book will solve that problem.
All chapters spring forth from your thesis statement.
Once you've got your thesis statement fine-tuned,
you've built your foundation. From that foundation,
your book will grow, chapter by chapter.

Your thesis will keep you focused while you write your
ebook. Remember: all chapters must support your thesis
statement. If they don't, they don't belong in your
book. For example, your thesis statement could read:
We've all experienced insomnia at times in our lives,
but there are twenty proven techniques and methods to
give you back a good night's sleep.

Once you have your thesis, before you start to write,
make sure there is a good reason to write your book.
Ask yourself some questions:

* Does your book present useful information and is
that information currently relevant?

* Will you book positively affect the lives of your
readers?

* Is your book dynamic and will it keep the reader's
attention?

* Does you book answer questions that are meaningful
and significant?

If you can answer yes to these questions, you can feel
confident about the potential of your ebook.

Another important step is to figure out who your
target audience is. It is this group of people you
will be writing to, and this group will dictate many
elements of your book, such as style, tone, diction,
and even length. Figure out the age range of your
readers, their general gender, what they are most
interested in, and even the socio-economic group they
primarily come from. Are they people who read fashion
magazines or book reviews? Do they write letters in
longhand or spend hours every day online. The more you
can pin down your target audience, the easier it will
be to write your book for them.

Next, make a list of the reasons you are writing your
ebook. Do you want to promote your business? Do you
want to bring quality traffic to your website? Do you
want to enhance your reputation?

Then write down your goals in terms of publishing. Do
you want to sell it as a product on your website, or
do you want to offer it as a free gift for filling out
a survey or for ordering a product? Do you want to use
the chapters to create an e-course, or use your ebook
to attract affiliates around the world? The more you
know upfront, the easier the actual writing will be.

Decide on the format of your chapters. In non-fiction,
keep the format from chapter to chapter fairly
consistent. Perhaps you plan to use an introduction to
your chapter topic, and then divide it into four
subhead topics. Or you may plan to divide it into five
parts, each one beginning with a relevant anecdote.

How to make your ebook "user friendly"

You must figure out how to keep your writing engaging.
Often anecdotes, testimonials, little stories, photos,
graphs, advice, and tips will keep the reader turning
the pages. Sidebars are useful for quick, accessible
information, and they break up the density of the
page.

Write with a casual, conversational tone rather than a
formal tone such as textbook diction. Reader's respond
to the feeling that you are having a conversation with
them. Break up the length and structure of your
sentences so you don?t hypnotize your readers into
sleep. Sentences that are all the same length and
structure tend to be a good aid for insomnia!

Good writing takes practice. It takes lots and lots of
practice. Make a schedule to write at least a page a
day. Read books and magazines about the process of
writing, and jot down tips that jump out at you. The
art of writing is a lifetime process; the more you
write (and read), the better your writing will become.
The better your writing becomes, the bigger your sales
figures.

In an ebook that is read on the screen, be aware that
you must give your reader's eye a break. You can do
this by utilizing white space. In art classes, white
space is usually referred to as "negative space."
Reader's eyes need to rest in the cool white oasises
you create on your page. If your page is too dense,
your reader will quit out of it as soon as their eyes
begin to tear.

Make use of lists, both bulleted and numbered. This
makes your information easy to absorb, and gives the
reader a mental break from dissecting your paragraphs
one after the other.

Finally, decide on an easy-to-read design. Find a font
that's easy on the eyes, and stick to that font
family. Using dozens of fonts will only tire your
readers out before they've gotten past your
introduction. Use at least one and a half line
spacing, and text large enough to be read easily on
the screen, but small enough so that the whole page
can be seen on a computer screen. You will have to
experiment with this to find the right combination.

Of course, don't forget to run a spell and grammar
check. You are judged by something as minor as correct
punctuation, so don?t mess up a great book by tossing
out semicolons randomly, or stringing sentences
together with commas. (By the way, that's called a
"comma splice.")

Last of all, create an index and a bibliography.
That's it! You've written a book! Now all you have to
do is publish your ebook online, and wait for download
request from your website visitors.

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Download FREE collection of quality eBooks packages

Download FREE collection of quality eBooks packages
Word Count:
187
Summary:
SaVo Elite - is the biggest FREE collection of quality eBooks, SEO software, Selling Sites, Web Scripting, Selling Software with Master Resell Rights!

Keywords:
download free ebooks packages, seo software, web scripting, free downloadable ebooks, Web Site Promotion, search engine optimization, selling software

Article Body:
"Savo Elite" is the biggest collection of popular ebooks, seo software, Web scripting, selling websites you can find the Internet. All products are in great demand.
The ebooks presented in "Savo Elite" had been written by the most successful businessmen  which earn thousand of dollars weekly. They tell us their secrets and methods.
"Savo Elite" distributes all products with the Right of Resale!
"Savo Elite" gives you more than 200 high-quality best-selling goods which help you to create your own  information products.
You may spend much time for creation of unique product and one website only. But now you should not spend your time and money to create products and websites which can not live because of their poor quality. "Savo Elite" suggest you to solve  this problem.
All products have been carefully selected and have the highest quality.
Besides the site is on a regular basis updated by completely new books and the software, you will always have access to new products.
The software contained in "Savo Elite", will help you to automate your business in the Internet and to maximize your profit.
Welcome To "Savo Elite"!

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Let's Talk About Why You Need Article Marketing In Your SEO Strategy

Let's Talk About Why You Need Article Marketing In Your SEO Strategy
Word Count:
442
Summary:
Article writing has become a very important missing piece to the overall aspect of your SEO and Internet Marketing strategy

Keywords:
Article marketing, Internet marketing, search engine marketing, Internet seo services, website marketing, Internet seo marketing, website traffic, online marketing

Article Body:
Extra extra read all about it!
Article writing has become a very important piece to the overall aspect of SEO and Internet Marketing. Providing solid information and how to advice for readers can convert traffic to your website while creating an expert status about you and your business.
Keep in mind that Article Marketing is not an ad, so you can not just start writing about how great your product or service is but rather supply helpful informative content for readers.
Here is were the true importance of Article Marketing comes in to play, IT IS VIRAL! Supplying this content for other webmasters to use on their websites and visitors can create a viral marketing affect.
Here is how:
Because search engines like Google love new content and seems to award websites that constantly update their website with new fresh content. Webmasters have taken notice of this fact not only for search engines but for their visitors, giving them fresh information will give them more reason to come back to there website. This makes your articles valuable to them and other website owners are on the hunt for your articles.
How do articles placed on other websites generate traffic to me?
Traffic is generated to your website from your signature box. At the button portion of your article is an area, which you dedicate for a signature line. This is were you can place a small but powerful message about your self and your business, almost like a text ad. Your signature line will contain atleast one active text link to your website which convert traffic to your website.
How do webmasters find my articles?
Article Marketing can be done through article distribution websites. These are websites that not only list your article themselves but also are places that provide your articles to other website owners for free as long as they include your signature. There are hundreds of these article distribution sites so one article if written with powerful headline and riveting copy could truly generate high amounts of traffic for a extended amount of time.
Note: Article Marketing is a great way to build your link popularity fast as other websites list your information, your signature line contains that ever important link.
Example: If your write three articles and distribute it to 120 distribution websites and it is picked up by 4 webmasters from each distribution site and even if each website only supplies 6 hits to your site per month your article marketing could convert over 8,400 hits per month. This is very realistic. Now imagine putting out dozens of articles on a regular basis, your traffic and link popularity could be amazing

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Article Submission - Google PR

Article Submission - Google PR
Word Count:
352
Summary:
While there is some debate among SEO experts, most agree that article submission will help gain a higher Google PR.

Keywords:
article submission, google pr

Article Body:
Article submission can help to make more web site sales, generate more traffic, increase your Google PR and even boost your Alexa rating. If done frequently and correctly, article submissions can help you to gain higher rankings on Google, Yahoo, and MSN. That will help drive more targeted visitors to your web site. Article Submission is a powerful search engine optimization tactic of gaining quality one way links to your sites. While there is some debate among SEO experts, most agree that article submission is among the best free methods of building free one way links.
Article submission can save hours of your time in getting one way links to your web site. Article submission is one proven link building strategy. Articles usually shouldn't have more than two links in the Author Bio section and html is not allowed in the body, for the best approval results. Article writing and submission can give you high quality one way links and can result in a higher page rank in comparison to other SEO techniques.
These links will often help to increase your Google PR and move up your relevance in the search engine results. As you are probably aware, the PR of a web site that is pointing to yours plays a role in determining the value of your own web site in Google PR calculations, there by increasing your chances of gaining ground in the Search Engine Ranking Pages. The smaller directories with low page rank can also help to improve your Google PR. Articles are usually crawled very quickly and in most cases can be found in the SE's in just a few days.
With submission software, you have to manage the submissions based on a list in the software, which may need to be updated occasionally. A good rule is to put the more comprehensive writing on your own web site and make a shorter version for submissions to other websites. Article submission software is one of the best internet marketing tools. There are many software solutions out there that can help to cut down the time for article submissions.

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Anatomy Of Successful Bulk Email Marketing Campaign

Anatomy Of Successful Bulk Email Marketing Campaign
Word Count:
897
Summary:
Bulk email marketing is a way to reach prospective customers and to stay in communication with existing clients. It has become a big business over the last years what is quite justified. Bulk email marketing provides companies and organizations with a great possibility to advertise and sell their products and services. Sending letters to prospects and customers via email is quicker and less expensive than traditional bulk postage mail. Plus, you can easily contact people in a...

Keywords:
Bulk Email Marketing, bulk email software, email newsletter software

Article Body:
Bulk email marketing is a way to reach prospective customers and to stay in communication with existing clients. It has become a big business over the last years what is quite justified. Bulk email marketing provides companies and organizations with a great possibility to advertise and sell their products and services. Sending letters to prospects and customers via email is quicker and less expensive than traditional bulk postage mail. Plus, you can easily contact people in all parts of the world and your growing email list will be bringing you more sales. With all that, bulk email marketing has one main disadvantage - unsolicited emails, often labeled as "spam". Unsolicited emails are the emails that the recipient didn't request. If one sends the messages to someone else without his permission, those emails are classified as spam. Sending spam can ruin the company's reputation as people usually blame this type of mail received without their consent.
So, to accomplish a focused, targeted, and effective bulk email campaign that will bring you the results, you should consider some points before implementing it. The key to success is to follow some rules when planning your campaign.
Email Marketing Objectives
Decide on what you will tell to your audience, what you want to achieve with your email campaign. Is it a newsletter for establishing a relationship with your prospect customers, or is it a sales-oriented letter for your existing clients? Do you want to generate leads, bring more traffic to your web site, inspire the loyalty, or increase sales?
Building Your Email List
Don't buy ready-made lists of email addresses from a source that you don't know well. Don't use email harvester software to collect the email addresses from web sites. The best approved way to build your own mailing list is to design a sing-in form on your web page. People who visit your site and are interested in learning more about your products and services will leave you their email addresses. Over time you'll build a database of subscribers who signed up to hear from you. If you segment your subscribers depending on their preferences, you'll need to design multiple email messages to send more relevant information to each audience.
Don't Sell at Once
Don't start selling in the first letter. In your first emails you should talk about the customers' problems and provide some useful information about your business. If you sell software, inform people about the latest releases, and include software reviews that you have read. Always keep the content of your emails in line with what people signed up for. Be careful at declaring that you are the solution for them until they have some trust and faith for you. You can remind them of your services at the end of your message.
Personalize Your Message
Your email message will look more professional and reputable if you personalize it by addressing your subscriber by name. A personalized message makes the impression that you value every subscriber and thoroughly prepared your email campaign.
Write in the Informal and Comprehensive Manner
Don't make your message content too official and abstruse. Keep to the informal tone of writing. But don't make it too chatty either. Find the golden mean. Write like you are telling a story. Avoid direct commands and obstinate requests. Include advices and suggestions by using the phrases like "In our experience...", "We discovered…", "Our research shows…" etc.
Avoid using big attachments. They increase the size of your message and take some time to download. You should better unload the file that you intend to attach to your web site and give the link to it in your message. Those recipients who would be interested to see the attachment will download the file onto their computers. If you use links within the message, make sure they are working. Don't use too many "I" and "We" in your message. Don't focus much on yourself or your company regalia. Nobody is interested in your personal information. The content must be relevant and meet the customer's interests.
Your subject line. It should be short and to the point.
And finally, how are people supposed to unsubscribe from your email list? Don't forget to provide them with an unsubscribe link somewhere in your message.
Make it a rule to always read your email copy several times before you send it out. A nice idea is to have someone else read your message with a fresh look. It's better to discover and correct any possible mistake and typos beforehand rather than make your subscribers feel you lack precision.
Manage Bounces and Unsubscribes
You should be ready to receive bounced messages. People change the email addresses from to time and they may not notify you about it. So, you shouldn't expect that your email message will reach all your subscribers. Remove bounced email addresses and the emails addresses of those recipients who unsubscribed from your database or mailing list. This will help you maintain a database of those customers and prospects only who really want to hear from you.
So, it turns out that the route to effective email marketing is not so easy and simple. You should spend some efforts and time to achieve a success with your bulk email campaign. But it's worth it, isn't it?

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Access your Instant Messenger Chat History from Anywhere

Access your Instant Messenger Chat History from Anywhere
Word Count:
492
Summary:
Keep your conversation history always accessible and save your chat history online with a new service! IM-HISTORY stores your instant messages on secure, reliable servers.

Keywords:
icq history, aim history, aol messenger history, msn messenger history, online conversation history, chat history, store chat history, save chat history

Article Body:
Are you chatting a lot from different PCs? Tired of losing your conversation history every time you switch computers? Access your chat history for any instant messenger, from any PC, anywhere in the world with a free service!
If you ever interrupt an important conversation or a friendly chat and want to catch up later, you can now have access to what was previously said, making it easy to restart a conversation from where it stopped. You can access it thanks to the built-in conversation history features of your favorite instant messenger, such as ICQ or MSN Messenger. Your conversations are stored on the hard drive of your computer for your future reference.
But what if you are away from your home computer? Or, what if you chat on several different PCs? In that case, you would have parts of your conversation history stored on different computers, which causes all kinds of problems from simple inconvenience to invasion of your privacy and security leaks. Using your work computer for chatting, when allowed by employers, is particularly prone to this problem. The worst part is that you cannot even synchronize those PCs to have one solid conversation history as this operation is not on the list of most instant messengers!
Keep your conversation history always accessible and save your chat history online with a new service! IM-HISTORY stores your instant messages on secure dedicated servers, and provides easy online access to your chat history from anywhere in the world.
IM-HISTORY supports all popular instant messengers, including ICQ, MSN Messenger, Miranda IM, QIP, Skype, Trillian, and Yahoo! Messenger. IM-HISTORY client is easy to install and configure. It detects supported instant messengers automatically, and offers you an option to upload your existing contacts and conversations online. Install IM-HISTORY on all PCs you use for chatting, and consolidate all contacts and scattered conversation parts into a single, solid online archive that is easy to access from any computer. IM-HISTORY stores your sensitive data securely, and provides real-time, 24/7 online access to your information.
Are you using more than one account, or even several different instant messengers? IM-HISTORY provides an option to consolidate all your accounts from all supported instant messengers into a single, easy to access online archive.
IM-HISTORY is here to stay. In the nearest future, it will support even more instant messengers, including AOL Instant Messenger (AIM), GTalk, IChat, Kopete, Pidgin (Gaim), and other popular products. Soon you'll be able to access your message history from mobile platforms too - imagine using your mobile phone for chatting, and seeing what you said when chatting on a PC!
IM-HISTORY does for the first time what many have been dreaming of. With no real alternatives, there's just no doubt that any serious IM user would want to have IM-HISTORY on their PC. IM-HISTORY is absolutely free, so download your copy now from  and have greater chatting convenience wherever you go!

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Advertising In Disguise Through Article Marketing

Advertising In Disguise Through Article Marketing

Word Count:
496

Summary:
Article marketing is one of the most reliable and advanced internet marketing techniques today. It's a long term internet marketing strategy that requires a daily plan and certainly some effort. The misconception that has been spread lately is that you have to be a professional writer in order to write. That is false and there are many examples of ordinary people writing articles according to their knowledge and personal experience. You do have to follow some principals in or...

Keywords:
article marketing

Article Body:
Article marketing is one of the most reliable and advanced internet marketing techniques today. It's a long term internet marketing strategy that requires a daily plan and certainly some effort. The misconception that has been spread lately is that you have to be a professional writer in order to write. That is false and there are many examples of ordinary people writing articles according to their knowledge and personal experience. You do have to follow some principals in order to maximize the effectiveness of your article marketing efforts.

1. Define your Market first.

Do not write about everything, target your niece. This is critical because you can't provoke the interest of all people but only a specific group of people will be interest in what you inform about. Targeted groups of people are the ones that increase your web business traffic and finally the sales.

2. Work on your titles or headlines.

Research has proved that internet users only need a fraction of a second, by reading the article title , to decide if they read the article or not. That means that your article's title must be attention-getting otherwise the reader will skip your article and all your article marketing efforts will be in vain.

3. Check you spelling and grammar.

It's hard to accept but readers are "cruel". When you make a spelling mistake they notice it instantly. Do you imagine what their reaction is? Stop reading your article. And you can't blame them because you probably do the same thing. Most of the writing software in the market contain spelling correction features. Use them but do not rely exclusively on them. When you finish your article and run the spell checker, leave it for a couple of hours and reread it again. You will notice the difference. Another thing you can do is to give your article to another person to check your article, especially if he or she is an avid reader.

4. Articles must have value.

Remember, your articles must not be an advertisement or they will be erased from the article editors immediately. Article directory editors accept hundreds of articles daily and they pick out the blatant advertisement "articles" because they want to offer valuable content to their subscribers. What you can do is to provide valuable information in your article and focus on the recourse box. There you can describe yourself and your website but you must do it in a masterly manner in order to maximize the clicks of your website's link in your article's recourse box.

5. Articles should be straight and up to the point.

Not every reader has the same intellectual capacity. Some of them will not be able to comprehend your technical jargon and idioms you use. Using plain English and being concise is the key to have your article being read easily. In that way you will succeed your advertising in disguise aim and you will have more visits to your website.

 

A Home Business - How Does It Affect The Children?

A Home Business - How Does It Affect The Children?

Word Count:
422

Summary:
We all know the benefits of a home business. Working at home means that you can avoid traffic jams, forget about office politics and benefit from lower overheads. How does it affect the children? I believe that they benefit from hearing mum or dad discussing business on the phone or meeting business people at home.

Think about it - whatever business you are in, if you were working in the office they would never hear a word of your business language. Most children are not e...

Keywords:
home business,working at home,home working,work at home

Article Body:
We all know the benefits of a home business. Working at home means that you can avoid traffic jams, forget about office politics and benefit from lower overheads. How does it affect the children? I believe that they benefit from hearing mum or dad discussing business on the phone or meeting business people at home.

Think about it - whatever business you are in, if you were working in the office they would never hear a word of your business language. Most children are not even aware of the type of business mums and dads do when they work away from home.

Normally when most parents speak to children they tend to use smaller words and often talk down to them. Then the phone rings and all of a sudden the kids are introduced to new words and a different manner of speaking.

How often do children ask you "what are you doing?" Even by answering this simple question they are learning. "I am working on a strategy to generate more sales". "Why are you doing that?" "So that we can make more money. Then I will be able to afford to buy you your new trampoline…."

Even a simple conversation like the one above teaches children the value of money. They realise how hard you work to earn a living.

Children also tend to learn simple tasks like how to answer the phone and take messages. They know that when the rings they should be quiet because mum or dad might be talking business.

Children as they grow older can also assist with basic tasks like proof reading a new article or inputting data in a computer. This means that they receive slightly more pocket money and again teaches them the value of money.

Working from home also means that you get to spend a lot more time with the children. Often people in employment leave the house before the children have even woke up. And sometimes they arrive home after they are in bed.

However it is not all a bed of roses. Children can get in the way and become a hindrance. Imagine for a minute… you are on an important phone call and the six year old starts crying because he has hurt himself.

This is where having a separate room as an office helps. At critical time just lock the door! When you leave the house for a meeting and the door is locked you know that everything will be in the same place as you left it!

 

Essential Tips On How To Write A Sales Letter

Essential Tips On How To Write A Sales Letter

Word Count:
724

Summary:
Before you can embark on the monumental task of writing effective sales letters, there are certain things you have to possess first and it's not having a deeper vocabulary or the eloquence of a poet. Rather, you need to possess adequate grammar skills (knowing the difference from their and there is a start), knowledge of your target market, and familiarity with sales letters in general. If you have all of those down to pat then it's definitely time for you to write one yourse...

Keywords:
online copywriting,professional copywriting,web copywriter

Article Body:
Before you can embark on the monumental task of writing effective sales letters, there are certain things you have to possess first and it's not having a deeper vocabulary or the eloquence of a poet. Rather, you need to possess adequate grammar skills (knowing the difference from their and there is a start), knowledge of your target market, and familiarity with sales letters in general. If you have all of those down to pat then it's definitely time for you to write one yourself.

8 Essential Tips on How to Write a Sales Letter

Tip #1 Establishing Rapport with Your Reader – Start by addressing your reader personally. Rather than writing Dear Madam, go ahead and write Dear Martha. Use "you" instead of "one", "he", or "she" when writing the rest of your sales letter. Use a friendly and conversational tone so that a customer won't hesitate later on to make his inquiries or voice out any of his concerns. And at the end of your letter, sign it personally so that it would truly seem like a private letter between you two than just something that's mass-produced.

Tip #2 Establishing the Facts Pronto – Your first paragraph – not counting the ones which are made up of greetings and other courtesy lines for your customers – must contain basic information about who you are and why you're writing to them. By the end of the paragraph, you should have also established your credibility and thus providing them the necessary reason to read more of what you have to say.

Tip #3 Validate Your Claims – The following paragraphs should validate what you have initially claimed in your first paragraph. You can use graphical presentations, statistics, facts from well-established authorities, success stories, and anything else that will let your readers know you're for real.

Tip #4 Use the Appropriate Writing Style and Approach – Knowing the answer to this will depend greatly on how familiar you are with the wants and needs of your target market. If you are catering to teenagers for instance then they'll greatly appreciate it if you use simple and hip terms. Speak their language in other words!

Tip #5 Be Careful about Using Graphics – Pictures may speak a thousand words, but they're not at all easy to download in the Internet. They are better used in direct mail sales letters, but if you're willing to give them a shot for online use, make sure they're edited with SEO in mind. Keep them small, reduce their quality without sacrificing image presentation, and provide them with captions.

Tip #6 Make It Unique – Sales letters may use the same formula over and over, but those that are successful will have certain unique features or memorable lines included in their letters. Yours must have one or two of those as well. Making your sales letter unique and original in at least one part of it will ensure that your readers will enjoy better recall of your company's offers.

Making your letter unique is easier said than done, but one way to do it is by concentrating on what your company has and others don't.

Tip #7 Creating the Best Subject Line and Title – Writing titles are sometimes more difficult than writing the actual content. To make this task easier, it's best to leave them at the end. Once you've completed the content of your sales letter, you'll usually have an easier way of summarizing everything up with the appropriate subject line and title. As you go about forming them, just make sure you keep them brief but interesting. Ultimately, titles and subject lines must be able to explain the gist of your sales letter but at the same time serve as an irresistible invitation to read more about it.

Tip #8 Ending with a Strong Call for Action – Anyone with any knowledge and experience in writing sales letters will always tell you to end with a strong call for action, and this article won't be any different because it's truly integral. After all the things you've said in your letter, you have to remind them at the end what your point was in writing in the first place. Emphasize the need and urgency behind the action!

Follow these eight tips, and your sales letters are sure to attain their objectives!

 

Reasons Networking With Other Business Owners Is Good

Reasons Networking With Other Business Owners Is Good

Word Count:
452

Summary:
Whether you have a new small business or have been operating for years, networking with other businesses and business owners is a key to success.  Some business professionals call it strategic networking while others call it social networking, either way, networking with other business owners is a sure way to climb the professional ladder in any industry.

Networking with other businesses and business owners is a wise decision for several reasons.  First and foremost, it is...

Keywords:

 

Article Body:
Whether you have a new small business or have been operating for years, networking with other businesses and business owners is a key to success.  Some business professionals call it strategic networking while others call it social networking, either way, networking with other business owners is a sure way to climb the professional ladder in any industry.

Networking with other businesses and business owners is a wise decision for several reasons.  First and foremost, it is usually a free way to market and advertise your business and services.  Secondly, networking with other business owners can allow you to maximize your resources.  Additionally, not only can strategic networking among other business owners help you market yourself and your business but to find potential business partners. 

Everyone knows that word of mouth advertising is the best kind.  It is free, fast, and reliable.  Usually word of mouth advertising comes from happy customers wanting to share their good experience.  Well, when you network with other business owners about your business, they will have the chance to meet you and get to know all about your business services.  Whether or not that particular person is interested in your services, he or she may know someone who is.  Networking allows you to get the word out about your business for free.

When you network with other business owners you are also opening up the possibility of maximizing or increasing your resources.  This does not necessarily have to refer to monetary resources and clients but can include new vendors and contractors as well.  For example, as you network and discuss your business services, you may find yourself talking to the manager of a business that can complement your product line.  Networking can prove to be a truly rewarding endeavor resulting in many symbiotic professional relationships.

Strategic networking allows for business owners to meet their direct competitors face to face in many cases.  Additionally, networking allows for business owners to meet other business owners who are in the same field, but may not be direct competitors.  This allows direct competitors to get an edge on each other and keep business fresh.  Competition is key to strong businesses  it keeps the creative juices flowing for the best products and services possible.  Furthermore, networking allows for business owners who are in the same industry but not directly competing to meet and possibly engage in new partnerships.

Strategic networking among business owners is one of the most effective ways to build a successful business.  Many business owners continue to network even after their initial start-up years.  Continued networking throughout all stages of business allows for new professional relationships and opens the doors of possibility of new clients, new resources, and new partners.